One of the first questions we ask our clients is what they think is the purpose of their website (or soon to be created one). Most answers center around: “to have people know more about our business”, “to show people our products/services/work performed, etc.” or “it’s our online business card.” These are all good reasons, but the main purpose of your website should be to make more sales – whether adding items to a cart, getting people to call you or having them come into your business. Why invest in a website if it doesn’t generate more targeted traffic and help you sell?
A well-designed website is a tremendous business asset. Our strategy, whether working on existing sites or designing new ones, always starts with increasing sales as our number one objective. We want visitors to take action when they come to your site – this is the goal of good web design. You can be the best plumber (attorney, dentist, florist, insert any business) in Fresno but if your website:
(1) Doesn’t convey the right message;
(2) Have the right look and load properly (especially being optimized for mobile) and
(3) Isn’t ranked in the search engines, then it isn’t helping to make your phone ring. You can have a beautiful website, but what value is it is to your business if no one can find it?
Most website designers fall into two categories: those who excel in graphic design and others whose strength is programming. Graphic designers focus on the aesthetics of a site with compelling images and videos. Where programmers build sites that function efficiently. Both have their strengths and weaknesses. Website with lots of graphics and videos may look great but page load speeds and be hampered causing visitors to leave your site instead of waiting for videos to load. Also, many of those sites aren’t optimized for mobile viewing. Programmers can be great at building sites that work efficiently but may not be visually appealing to hold someone’s interest and therefore also losing customers to a competitor.
At Convergent SEO, we incorporate both approaches plus add the most important third element – marketing. If your website doesn’t grab someone’s attention in the first few seconds, they’ll click on another one. Marketing addresses the best way to engage your visitors. We then use attractive designs optimized for efficiency and mobile viewing to develop responsive websites that compel your visitors to act.
If you would like to learn more about our website design strategies or our other services, simply complete our discovery form, and we look forward to hearing from you.