Social Media Marketing has been one of the hottest ‘buzzword’ terms for businesses today. But what is it really and how does it affect your business?
Social media marketing is the process of gaining web traffic or attention through social media sites. It’s your business using sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat,YouTube, etc. to interact with your customers and prospects. But it is more than just posting content hoping your potential clients will like, tweeting, pin, follow, snap, and watch your information.
The process begins with understanding what social media platforms are most beneficial for your business – not all social media sites are effective for all businesses. We work with companies in Fresno and throughout the Central Valley to develop strategies to make sure they are using the right social media platforms to engage their clients and prospects to drive additional revenue.
Social media sites allow you to tailor your marketing to specific target audiences as they segment their users into various interest groups. Why spend thousands on phone book and newspaper advertising hoping your potential clients will see your ad when you can send your message directly to your target market for a fraction of the cost?
Properly implemented, your social media strategies can spread your messages very rapidly among its users, and you can begin receiving immediate feedback from clients and prospects. Social media can also be used get suggestions on how you can improve a product or service. Most people won’t take the time to find your website, search for the contact form, and fill out multiple required ‘mandatory’ fields to finally submit it. But in less than a minute, they can fire off a tweet or post a comment.
Businesses know about social media, but most companies don’t realize how important it can be to their business or simply don’t know where to start. They may have a Facebook account, but hardly anyone visits it. Or may think since they have a “pretty good” website and that’s all they need. When looking to use social media for your business, here are some questions you should ask:
1. Do your competitors use social media?
2. How effective is your online feedback and how do you respond?
3. Do you create engaging content for your clients and prospects? If so, how often?
4. How many customers do you think you gained as a result of your social media efforts?
5. What social media platforms does your company currently use?
6. How is your “brand” communicated over your social media platforms?
7. What are your plans to grow your online presence through social media?
If you have questions regarding social media marketing or our other services, we can provide the answers and begin to develop an effective social media marketing strategies for your business. Simply take the first step and complete our discovery form & we look forward to starting the process with you.