Search Engine Optimization:
Search engine optimization is the one the most effective uses of your marketing dollars. Google estimates there are 100 billion searches on Google.com every month. With more and more people using Google, Yahoo! and Bing to search for products and services, ranking on the first page of search engines brings in more customers and validates your business. Investing in SEO provides a great ROI on your dollars.
SEO is all about getting your website to show the search engines exactly what they want to see. It combines site structure, social media campaigns, citations, business listing, backlinks, etc. to increase your website’s overall authority and trust.
Most business owners have no idea how search engines determine the order of websites that are displayed when people are searching for products and services. What are you doing to help customers searching for what your company offers?
We would start by getting your website to rank organically in the search engines through optimizing your site and content. Without proper site structure and design, you can throw thousands of dollars into search engine optimization and see zero results for your money. Having your website, text, and video set-up correctly is the first, and most crucial, step in proper SEO.
We make sure your business is found on the search engine based on the terms your customers are using when they are searching online for your company’s products or services. Many companies can rank keywords, but we do so with your long-term strategies in mind. We don’t use quick ranking tricks that can expose your site to penalties or possibly de-indexing.
We identify and target tested marketing strategies around terms your customers search for online to enable you to dominate your competition. Effective search engine marketing is not about top rankings but bringing a greater number of quality customers to your business. Our solutions will increase your revenue month-after-month with a great ROI on your investment.
Social Media Marketing:
Many of us use social media to keep up with friends and family members. . Yet, most businesses don’t have effective and consistent methods for using Facebook, Twitter, Instagram, etc. to grow their business.
Many businesses have a Facebook page but don’t use social media platforms to market their company. They lack an understanding of how powerful these properties can be and why they are so critical in today’s digital age.
Most businesses have a website and use it as their ‘online business card’, a showcase for their products or services or to get prospects to learn more about them. All of these are fine, but your website’s primary function should be to get clients to take action – either to call you, make a purchase or come to your business.
A great looking website is worthless if no one can find it. Or what if prospective buyers do find your site, but it loads so slowly they click away and buy from a competitor. We work with our clients on their website content, layout, key phrases customers would search for to find your product or service and other methods to get your site not only ranked but compel visitors to take action.
The first crucial element we look at is whether your website is mobile-friendly or not. There are now more searches on mobile devices (smartphones and tablets) than on desktop computers. If your site is not mobile-friendly, not only is it harder to read but Google favors mobile-friendly sites and yours will get pushed down the search rankings.
We welcome the opportunity to discuss these services in greater detail with you and see if our two companies would be a good fit to work together. Simply complete the discovery form to take the first step. Look forward to hearing from you soon.