Search engine optimization is a process to maximize the number of visitors to a website by ranking the site high on the list of search engine result pages (SERPs). But what exactly does that mean for your business? SEO is getting your website ranked on page 1 of Google to get the most people to click on your company’s link.
It’s extremely valuable for your site to appear on page 1. If you’re not, you are losing customers to your competitors. Rarely will someone click past page 1 and choose a company listed there (71% of people do not look beyond page 2 and the first 5 results on page 1 account for 67% of all clicks source: moz.com) .
How do we do this? We take factors such as social media, backlinks, business listings, citations, keywords and combine them with your site’s overall authority and trust to give Google, Yahoo, and Bing what they want to “see”.
Let’s say you’re an air conditioning contractor who already has a website. If someone searches on Google for “air conditioning contractor in Fresno”, will they find your site? If you provide a product or services people are looking for and are on top of page 1 of the SERPs, there is a great chance they will call your company instead of one of your competitors.
When looking for a local Fresno SEO company, here are four things you should consider:
1. Choose a company you feel comfortable with as a partner. Since most business owners have no clue what factors go into getting page 1 rankings, make sure your SEO company is as transparent with you as possible. There are a number techniques (Black Hat practices) which can get you quick rankings but come with potential long-term problems. It never pays to try to trick Google. At Convergent SEO, we explain to our clients how we work and provide reports so they fully understand the process and can better monitor the results.
2. Page 2 is not an option. As stated above, rarely do people look past page 1 when looking for a company to buy a product or service so don’t be content to have your business listed anywhere but page 1. If being on page 1 is the only option for you, shouldn’t it be the same for your SEO company? Search on Google for “Fresno SEO Company” and see where we’re listed.
3. The goal is defeating your competitors. Just like in sports, search engine optimization is about winning over your competition. An SEO company not only needs to get to know your business but your competition as well. At Convergent SEO, we research your competitors, their keywords, social properties, etc. and develop strategies to provide long-term solutions to outranking your competitors.
4. On page and off page SEO focus. Search engine optimization is an ever changing process. Google frequently changes their algorithms and SEO companies need to stay current on the latest best practices for both on-page optimization (things we do directly to your website) and off-page optimization (things we do with social properties, links, bookmarking, etc.). Both have a dramatic effect on your rankings and neglecting one or the other can leave your site lingering pages behind your competition.
At Convergent SEO, we work hand-in-hand with our clients to get them top rankings. We also realize successful business became that way by focusing on what they do best and leaving the rest to others who they can trust to take them to the next level – we are that company for you. We don’t have contracts tying our clients to us. If we don’t perform, we don’t deserve to be compensated.
Search engine optimization is a not an overnight process, but it also isn’t something you should pay month-after-month and see no results. When we first take on a client, we agree on measurable benchmarks for us to achieve during the first three months. After meeting these targets, we meet with our clients and develop long-term strategies reach and sustain their company’s goals and directions. To learn more about our services or if our approach and strategy are what you are looking for in an SEO company, we invite you to take the first step and complete our discovery form.